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D+ C Develops a logo to bring the stories of Grey together

Design + Communications Inc. (D+C) developed the brand for Grey Roots building on the themes of Forests, Farmland, Water and Rocks.  The logo integrates many of the concepts of the interpretative plan for the facility and symbolizes the stories of the strength of the Grey County peoples and their interaction with these elements.

The design is based on the agricultural image of a sheaf, which is represented by the yellow.  This image was chosen because agriculture dominates the heritage of Grey County.  D+C Inc. then creatively and effectively introduced new colour to represent the other key elements.

By changing the symbol to green...  the symbol takes on the outline of a tree which represents the forests.

By changing the symbol to grey… the symbol takes on the outline the rock wall of the escarpment, which represents the rock.

By changing the symbol to red… the symbol takes on the outline of fireworks or celebration of people.

By changing the symbol to blue… the symbol takes on the outline of a waterfall which represents water.

One strand from each of the five key themes is integrated into the final concept of this design.  All of these symbols allow us to tell the many stories about the people of Grey County - people in the past, present and future.  These symbols were then merged to create one simple, yet deeply meaningful image to represent Grey Roots: Museum & Archives.

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